Last week the D&AD awards 2012 winners, nominations and longlists were announced, some brilliant things so im going to post my favorites this week.
The above branding for Bardot, a luxury ice cream company, was designed by Landor in San Francisco. Its earned a place in the D&AD annual for the branding/small businesses category.
I hadn’t ever seen this project before I saw it had been nominated, but I really like it! The B logo that looks like lips is nicely done and fits well with the brand name. Then the applications of it are really good with the more exciting colour scheme and pattern, and I think the designs of the ice creams themselves are really eye catching!
Not sure why I’ve not seen it before on lots of other blogs?